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 routinely abused on the job 
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Сообщение routinely abused on the job
But mounting customization and collectability (driven by eBay) only increased the cost of sneakers; artists and elite fashion designers like Prada and Gucci began releasing their own designs or limited-edition Adidas Zx Flux Damen collaborations with athletic brands. In this rarefied market, sneakers evolved from symbolic consumer objects into small-batch vehicles for unambiguous social commentary. In one notable example, the artist Judi Werthein designed the 2005 Brinco cross-trainer to assist with illegal border crossings from Mexico. Werthein distributed Brincos to migrants at the U.S.-Mexico border for free, while also selling them to sneakerheads for $215 per pair at a San Diego boutique. A few years later, “Obama Force One,” the custom AF1 designed by the artist Jimm Lasser in 2008, had profile portraits of President Obama etched Nike Air Pegasus 83 Damen on each sole. And, long before the Colin Kaepernick debate, the NBA star Dwayne Wade released a pair of Black Lives Matter sneakers.Inevitably, some of these statement sneakers were accused of going too far, or not far enough. Nike Roshe Run Womens The line Brazilian architect Oscar Niemeyer designed for Converse in 2013 contained hidden human rights slogans and symbols. “It should be welcomed that Niemeyer is using this opportunity to raise political awareness,” The Guardian’s architecture and design blog noted. “But I wonder what he would make of accusations that dozens of factory workers making Converse sneakers in Indonesia have been routinely abused on the job?”

Such is one of the problems that can arise with socially conscious sneakers: The intent, the message, and the realities of production don’t always comfortably line up. Consider how many of Adidas Superstar Femme today’s politicized kicks are too expensive for most people to buy. And even for those who can afford the shoes, there’s little incentive to take them out of their packaging and risk scuffing them out on the streets. While their designers may see them as works of activism, to their owners, these costlier sneakers are more likely to be investment pieces—the hard-won fruits of waitlists, raffles, and overnight lines outside specialty shops. The Out of the Box exhibition catalogue even includes an essay on how to care for your “personal sneaker museum,” which prompts the question: If a sneaker makes a statement in a Adidas Tubular Femme box, does anyone hear it?

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