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 e designed this collection from start to fi 
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Сообщение e designed this collection from start to fi
Amp up www.thomaspolly.fr/ your sneaker game with FILA’s latest Disruptor, Mindblower and Original Fitness exclusively available at Champs Sports. Made especially for Nike Air Force 1 Damen the ladies, these three pairs are covered in purply pink accents. In particular, the Original Fitness model is adorned with a floral graphic near the heel. Take your pick between these three striking silhouettes.Stylish sneakers—like that chunky Balenciaga creation seen on virtually every model Nike Air Max 90 Mujer Rosa these days, something sparkly and star-studded, or a crisp white pair like Victoria Beckham’s—have played a bigger part in the fashion dialogue in recent years, Nike Air Max 270 Mujer largely due to the rise of streetwear. But sneaker culture can feel like a boys’ club: The coolest drops inherently cater to men by offering only larger sizes, so female sneakerheads are often relegated to collecting, not wearing, the coveted kicks. (Plus, sneakers have long been a signifier of masculinity.) When, or even if, a hotly desired pair of kicks eventually gets produced in Nike Blazer Womens smaller sizes for women, materials or key details are usually downgraded. So what might a collection of athletic, aesthetically advanced trainers look like if an entirely female creative team was in charge? Nike decided to explore precisely that scenario.Introduction the 1 Reimagined collection: 10 overhauls of a duo of O.G. Nike styles that’ve been essential players in sneaker culture for decades, courtesy of a women-only group of designers. “

We looked at two of our most iconic shoes, the Nike Air Force 1 and the Air Jordan 1, which were designed by, and for, men,” Georgina James, Nike’s senior creative director of women’s footwear, tells Glamour.The Air Force 1, launched in 1982, and Air Jordan 1, which dates back to 1985. (The latter has played a pivotal Adidas NMD Mujer role in streetwear culture too.) “We reimagined them through the lens of our Nike Air Max 95 Mujer female consumer,” James says. “We pulled a team together of 14 women, which consisted of color design, material design, and product design.” The color, material, and product design pros collaboratively tackled five different traits—explorer, jester, lover, rebel and sage—for each seminal shoe. Nike Air Force 1 Womens There’s lots of fashiony, #OOTD-worthy detailing: Think added height, lacing up the back instead of the front, and subtle proportional exaggerations. The Nike Air VaporMax Mujer collection ranges from $120 to $160 per pair, and will be available on February 7 at nike.com and in Nike’s Soho location in NYC; on February 16 the 1 Reimagined Nike Air Force 1 Femme collection will drop widely in Nike stores nationally.“We designed this collection from start to finish in five weeks, which was incredibly quick,” explains Marie Crow, material design director of Nike Sportswear NikeWomen.

From conception Nike Air Max 90 Mujer to launch, 1 Reimagined took around 10 months; by contrast, the creative timeline for a collection is typically at least two years long, she says. The design phase of just over a month was quick because working so collaboratively was markedly different from the standard creative process, per James and Crow.Tackling this intriguing female-centric facelift on two of the biggest classic styles for the brand—and within the greater sneaker canon across companies—was more collaborative than most sneaker ideation and launch processes tend to be, James says: “I really wanted to make sure everyone was Nike Air Max 90 Mens involved in the design process, so every designer on the team touched every shoe, instead of dishing out one shoe [to design] per person. We very much worked as a female collective, and I think it ultimately made the products stronger.”


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