When we discuss “look”, we aren’t talking about design. Look is much more of a reaction to the styling of the shoe and a reflection upon how you want to be perceived. How will Nike Air Max Jewell Damen the shoe fit into the your existing style? Having an understanding of your consumer will help you achieve what look they are after.

Over the past few decades, we have been watching this amazing continuum of certain Asics Gel Lyte 3 Damen silhouettes – Chuck Taylors, Doc Martens, Vans, and Nike Frees to name a few. They have all become classic staples and fulfill a certain look. When you examine these shoes, they are extremely simple – and simple is Adidas ZX Flux Femme the most difficult thing to make new.

The great thing about simplicity is it brings versatility. Of course, colors and materials also play a large role when evaluating versatility. Though a bright red, Nike Air Max 90 Mujer mesh Nike Free is fun and bold, it loses most of its versatility. A great product can cross over into multiple social situations, thus becoming your favorite shoe in your closet.

These four elements will all come Adidas Stan Smith Femme together to lay the foundation for your footwear design process. Through our years of experience at Concept 21, we have come to realize that designing iconic footwear is a science as well as an art form, where the Adidas ZX 750 Damen emphasis of each element varies based on the unique vision of each brand.

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