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The famous shoe brand was founded in 1925 by Adolf "Adi" Dassler and Rudolf "Rudi" Dassler. Adi and his brother Rudi started producing shoes in their mother's laundry area. The Dasslers lived in a small German village called Herzogenaurach where electricity was totally unreliable, forcing them to produce shoes manually using a stationary bicycle. The brand name that they used for their shoes was Dassler but they later changed it to Adidas.
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Erick: I landed in China quite by accident. Much of the first half of my career was spent in Latin America. I had really spent very little time in Asia. However, a former boss of mine was hired to be CEO of a large Chinese retail company and he asked me to join the company as CFO. This wa Adidas Originals Cheap
] s in late 2004 and the buzz about an awakening China was getting very loud so I jumped at the opportunity. Several years later the company was successfully sold to an even larger state owned conglomerate.
Andrew: Are you seeing more Westerners working and doing business in China, and further do you see this trend continuing?
Both Adidas and Birkenstock have attracted a lot of attention over the years and they have both used famous faces to promote their brands. Birkenstock work hard to promote social responsibility, community participation, health and wellness i Adidas ZX Flux Sale
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